Have you ever driven a Lotus? I have a crazy relative that is obsessed with the British luxury automaker and that has given me the opportunity to test drive the Elise, Evora, and Esprit Turbo in recent years. Perhaps not the most comfortable ride for a really tall driver like myself but the curves and performance were extraordinary. The KEF LS60 Wireless Lotus Edition Loudspeakers are designed to offer a similarly exhilarating experience in your home.
Collaborations between high-end audio brands and luxury car manufacturers have become a rather successful venture over the past 3 years; we have been fortunate to spend time in both the United States and Italy test driving the latest from Maserati and Jeep with rather exciting results.
KEF and Lotus just feel like a natural partnership to us and we are excited that this is only the first of many products to come.
Following the success of the KEF in-car audio system for Lotus, these two iconic British brands are teaming up again to introduce an impressive collection of KEF x Lotus products for the home. The first instalment is the LS60 Wireless Lotus Edition, a ground-breaking floor standing system that pushes the boundaries of technological innovation for emotionally enchanting audio.
With a shared obsession for creating exhilarating experiences and a long history of engineering excellence and design revolution, the KEF and Lotus journey began with the introduction of exceptionally natural and pristine sound within the Lotus Emira sportscar and Lotus Eletre Hyper-SUV.
The next step in this exciting venture, which has always centred on enriching the future of lifestyle, is to create the ultimate all-in-one Hi-Fi speaker system for the home. From this intention, the LS60 Wireless Lotus Edition was born; a versatile speaker that seamlessly combines the latest technologies with excellent sound, inspired by Lotus heritage colour — British Racing Green.
“At KEF we have always been in pursuit of audio perfection and have a passion for sharing the magic of great sound, and we believe that for our customers it isn’t only about producing the perfect sound it is also about the lifestyle and experience that goes with it,” said Grace Lo, President and Head of Global Marketing at KEF. “With this in mind, we are continually innovating and making breakthroughs in design to produce first-class products which deliver the very best experiences – a vision and philosophy which KEF and Lotus both share. Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded KEF x LOTUS home audio products, starting with the LS60 Wireless Lotus Edition – a new milestone in our enduring partnership.”
With an ultra-slim and contemporary design combined with a classically sleek finish, the LS60 Wireless Lotus Edition fits effortlessly into a wide range of living spaces. It takes ‘track spirit’ to an entirely new dimension.
“With the success of KEF audio in the Emira sports car, and the prospect of further success in the Eletre Hyper-SUV, we have extended our collaboration into the world of home audio with the launch of the LS60 Wireless speaker. It is designed to vividly embody the streamlined style of the sports car; the colour is inspired by the historic Lotus colour palette.” says Yao, Vice President of Group Lotus and Global Head of Lotus Life, “This hugely exciting collaboration signifies a new chapter in engineering and design between two iconic British brands. Lotus and KEF are sharing their passion for performance to deliver an exceptional product. Throughout Lotus’ 75-year history, we have always promised our customers aspirational experiences. This partnership continues to deliver on that promise by providing outstanding engineering, class-leading performance, and design innovation with the future of lifestyle in mind.”
Launched as part of KEF’s 60th anniversary year in 2022, the LS60 Wireless is the world’s first Single Apparent Source wireless system, and it is supported by a specially designed 12th Generation Uni-Q driver array, the award-winning Metamaterial Absorption Technology (MAT™), revolutionary Uni-Core bass drivers and much more. This exclusive configuration provides a purer and more impactful sound, vanishingly low distortion, and maximises bass performance in a single unit.
KEF’s key technologies are complemented by the forward-thinking W2 wireless platform and a wide range of wired inputs. Out-of-the-box wireless compatibility and the KEF Connect app allow listeners to stream music and podcasts instantly, while the various connection options allow quick connection directly to a turntable, games console or TV.
The LS60 Wireless’ extremely slim design is only possible because of the advanced technologies contained within the sleek cabinet. The LS60 Wireless Lotus Edition is an exceptionally elegant speaker system that delivers style and substance.
Whether you’re enjoying your favorite album from behind the wheel or your living room, the KEF x Lotus collection will set hearts racing with breathtakingly exciting audio moments.
The LS60 Wireless Lotus Edition will retail for $7,999.99/pair. The standard color KEF LS60 Wireless are available in Royal Blue, Mineral White, and Titanium Grey for $6,999.99/pair at Crutchfield and Amazon.
Tip: The KEF LS60 Wireless Lotus Edition is the same LS60 Wireless that launched in 2022, just in a new green color.
For more information, visit us.kef.com/products/ls60-wireless.
Tip: Consider the KEF LS50 Wireless II for a similar style loudspeaker in a bookshelf model.
Loz
July 26, 2023 at 9:12 am
Will they sell more of those than Lotus sold cars last year?
Ian White
July 27, 2023 at 4:47 pm
1,000 pairs?
I doubt it but who knows…
Ian White
Keith Sullivan
July 30, 2023 at 7:56 pm
They are really nice, I would like to have a pair of the wired edition. At $7,000. I would rock out all day long when I have time.
Ian White
July 31, 2023 at 12:11 am
Keith,
I dig the green. Looks super different.
Ian “the spy who loved me” White
JGP
August 25, 2023 at 2:57 am
These are well reviewed speakers, no doubt for good reasons. But no one should ever buy speakers because they sound good in cars (unless you are putting them in a car), or because they are green.
Ian White
August 25, 2023 at 1:02 pm
JGP,
People buy products for a multitude of reasons. In the case of this collaboration between KEF and Lotus, it is a combination of the performance and specific finish.
IW