Brand awareness is very important. Few brands have been as aggressive in 2020 and 2021 as Focal Naim America. The recent launch of Focal Powered by Naim Houston as part of their larger global retail strategy only puts more weight behind that claim. These are two brands who see the opportunities in the marketplace as the world emerges from the COVID pandemic and they are hitting consumers with both exciting new products and great music playlists on all of the major streaming platforms. “Mixed on Focal” is a great new way for music listeners to experience new music that was recorded and mixed in the studio through Focal pro audio products.
Not only does this give greater exposure to the featured artists but it gives listeners an opportunity to experience the Focal pro audio side of the business.
Focal Naim America, a leading North American importer, and distributor of premium consumer and professional electronics brands, have announced “Mixed on Focal” a new program to highlight the true sound of music as the artist, mix engineer, producer, and record label meant the songs to be heard. The first “Mixed on Focal” playlist is available today for Qobuz, TIDAL, Apple Music, and Amazon Music HD with new playlists to be released regularly. Support for Spotify HIFI is planned when it is released.
Songs and albums mixed on Focal speakers are featured on the high-resolution audio playlists and are available to Focal HI-FI and Pro Audio dealers, as well as the Press Corps and current and prospective customers.
Whether it be in a HI-FI or Pro Audio dealer demonstration, or their home or recording studio using Focal speakers, the music will perfectly translate as the songs are all mixed on Focal.
“Mixed on Focal playlists are a perfect way to show off the incredible sound of Focal speakers,” said Romain Vet, VP of Marketing & Communications, Focal Naim America. “The pro audio community works tirelessly to record and mix the best sounding music possible, and listeners dream about hearing the best representation of that music — now we offer them a way to hear the music as it was mixed and meant to be heard – by listening on Focal speakers with ‘Mixed on Focal’ high-resolution streaming playlists.”
Mix engineers featured on the first “Mixed on Focal” playlist include Mike Pepe (Focal Trio6 Be / Twin6 Be), Ryan West (Focal Solo6 Be), Eric Stenman (Focal Trio6 Be), Rob Tavalglione (Focal Trio11 Be), Luca Pretolesi (Focal Trio11 Be), Jimmy Bralower (Focal Twin6 Be), Ian Boxill (Focal Solo6 Be), and Will Yip (Focal Trio6 Be). A selection of recording artists they mixed and are included in the playlist are Sydney Sprague, Wilder, Taking Back Sunday, Sundressed, AWOLNATION, Diplo, Jason Derulo feat. David Guetta & Nicki Minaj, Lenny White, Willie Nelson, Kris Kristofferson & Merle Haggard, KAMAUU, Rebecca Angel, Ryan Shaw, Mark Rivera, Chad Everett Butler, Aron Stornaiuolo, Nothing, Tigers jaw, and Movements, with many more artists, albums, and songs to be announced and available on “Mixed on Focal” streaming playlists in the future.
“Mixed on Focal” High-Resolution Audio Playlists:
Find out more about the “Mixed on Focal” engineers and get the latest HD Audio playlists: https://www.focalnaimamerica.com/artistsexperiences.
Visit Focal Naim America: https://www.focalnaimamerica.com.
About Focal Naim America
Born from the merger of Focal, world leader in acoustic sound made in France, and Naim Audio, world leader in British-made hi-fi electronics, VerVent Audio Group’s brand subsidiaries signal a new investment phase and direction for VerVent in the US and Canada. By creating its own distribution entity, the group is striving to turn the North American territory into the market leader for Focal and Naim. Focal Naim America also distributes SPL, IsoAcoustics, Zaor Studio Furniture, Vicoustic, EarSonics, Thorens (US only), Musical Fidelity, Solid Tech, and in Canada only: Clear Audio Electronic GmbH and BDI. For more information about Focal Naim America visit their website at https://www.focalnaimamerica.com or call (800)-663-9352.
