Comments on: Lenbrook Media Group Created to Commercialize MQA, BluOS and SCL6 Across the Hi-Res Music Category https://www.ecoustics.com/news/lenbrook-media-group/ everything hi-fi Mon, 08 Jan 2024 17:06:30 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Ian White https://www.ecoustics.com/news/lenbrook-media-group/#comment-196919 Sun, 07 Jan 2024 21:44:10 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196919 In reply to ORT.

ORT,

100% true and I will tell you that the people at Lenbrook are a rather conservative and down the line group of people. They do not make decisions quickly and have never been known to jump first.

NAD, is one of the most conservative brands on the planet. Not driven by ego or rash business decisions. They take their time developing products and are very tight with their R&D funds. They care about sound quality, solid engineering, and value. Not gimmicks.

The MQA thing took me by surprise.

Ian

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By: ORT https://www.ecoustics.com/news/lenbrook-media-group/#comment-196829 Sun, 07 Jan 2024 15:40:45 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196829 I hope you are correct, Ian. It is as if Lenbrook wound up with MQA as bogus-bonus to buying the rest of the stuff. That they continue to spout silly fAd Copy about it is weird in the same way a lizard’s tail continues to twitch when separated from its body.

“Pay no attention to that twitching tail in front of the curtain”…

ORT

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By: Ian White https://www.ecoustics.com/news/lenbrook-media-group/#comment-196812 Sun, 07 Jan 2024 14:23:42 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196812 In reply to ORT.

ORT,

I feel like MQA will be gone sooner rather than later.

IW

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By: ORT https://www.ecoustics.com/news/lenbrook-media-group/#comment-196662 Sun, 07 Jan 2024 02:41:04 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196662 And because I was watching “Samson and Delilah” (with Hedley Lamarr!) I thought of the following wise words:

“My mind is aglow with whirling, transient nodes of thought careening through a cosmic vapor of invention.”

To which I add these. And yup. They are mine.
“Those who claim there is no soul are the first to sell theirs.”

This happens to people their companies. Nothing is mutually exclusive. I loathe MQA. Enough ramblin’.

D’ORTagnan

Can I get a kinda-sorta ibid?

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By: ORT https://www.ecoustics.com/news/lenbrook-media-group/#comment-196652 Sun, 07 Jan 2024 01:58:25 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196652 All manufacturers crave but one thing and that being your business. Why? Because earning that also means they have earned your trust and trust, like love is a two way street.

Alas that in the real world we all live in, trust is often a one way avenue. All the same, be certain to look both ways before you cross because sometimes companies are like people. They take a wrong turn and go against traffic.

This does not mean they didn’t mean well but neither does it mean they aren’t aware of what they are doing.

And in truth, so do we all.

D’ORTagnan

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By: Steve H https://www.ecoustics.com/news/lenbrook-media-group/#comment-196570 Sat, 06 Jan 2024 19:45:32 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-196570 Lynbrook is reorganizing their business activities to reflect that they have separate hardware divisions and a software division based on BluOS, MQA and Scl6. This makes sense to categorize these activities separately. I doubt the hardware teams wanted the development and operating costs of BluOS in their financial reporting. Adding MQA Ltd staff they brought over brought over as part of the deal to acquire MQA and SL6 assets would not fit well into their hardware divisions.

The number of people who can decode an MQA file was probably never over 300,000 and is now less because Roon no longer automatically decodes MQA files and Tidal is switching to FLAC.

Tidal has laid off 40 people and according to a Resident Advisor source the company is making a clear shift from “being music-centric to product-centric–pushing tech initiatives instead of anything related to music, labels, distributors or artists.” How good this source is unknown, but this would make sense considering Tidal has had virtually no growth since 2020. Tidal will need to show $54 million of revenue in the fourth quarter of 2023 or they will show a loss of revenue from the prior year.

What doesn’t make sense to me is for Lynbrook to create a streaming service with MQA. High-resolution streaming has not shown that it can attract enough customers to make it worthwhile with Tidal’s numbers, Qobuz’s small numbers and no one talking about how successful high-resolution streaming was at either Apple or Amazon. You must consider that the market may be saturated and there is no room for more growth.

What looked like a relatively risk free acquisition of MQA and SCL 6 now looks a lot riskier.

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By: ORT https://www.ecoustics.com/news/lenbrook-media-group/#comment-195967 Fri, 05 Jan 2024 03:48:34 +0000 https://www.ecoustics.com/news/lenbrook-media-group/#comment-195967 A lie by any other name is naught but poorly typed (f)Ad Copy. That describes MQA from its conception. Yes, the creator of MQA gave the world a stillborn turd?!

Peter Griffin was correct-o-mundo!

That’s odd, I thought it would be big news. There seems to be an absence of a certain scatomusicalifragilisticalogical piece. A head line regarding the Ass awareness of a certain Pink Flamingo’s singing anus variety. Have you not heard? It was my understanding that everyone had heard. Oh..there it is

A well a don’t you know about the turd?
Well, everybody knows that the turd is the word!
A well a turd, turd, t-turd’s the word
A well a turd, turd, t-turd’s the word

[Chorus]
A well a everybody’s heard about the turd
Turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word
A well a turd, turd, turd, t-turd’s the word

It is difficult to understand how some people can just love turds but that seems to be but one of the maladies that strikes frAudiophiles.
MQA. Green Marker Pens. Strategically placed M&Ms, ad nauseam ad infinitum.

Music the way the farteest intended you to hear it. Easy. Buy a hard copy of the recording and listen to it in your home. Buy a ticket to a live performance. MQA is not a natural part of any music. It is the crappy product of a greedy group of humanoids. It is STOOOOPID.

ORTson Welles

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